Coastal Talk News | Mumbai
Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce and Industry, Government of India, facilitated the flag-off of the maiden export consignment of 1.755 MT of NPOP- and EU-certified organic Palmyra Jaggery Powder (Palmyra Blossom Nectar) from Gobichettipalayam in Erode district of Tamil Nadu to Varna, Bulgaria, on October 15, 2026.
The consignment marks an important step towards introducing India’s traditional Palmyra-based products to international markets and diversifying the country’s organic export basket.
The consignment, manufactured and exported by M/s Wellbeing Foods, Erode, in collaboration with M/s Chetty Exports Private Limited, Chennai, will be shipped by sea through Chennai Port. The overseas importer and distributor is M/s Sow Life Ltd, Bulgaria, based in Bulgaria.
The initiative aims to strengthen market linkages for Tamil Nadu’s traditional Palmyra-based products and create new opportunities for producers engaged in organic cultivation. Palmyra Jaggery Powder, derived from Palmyra blossom nectar, is a traditional Indian sweetener with potential for value addition and wider international market acceptance. As an alternative to refined sugar, it offers potential nutritional benefits, including vitamins and minerals.
